About
I've been designing clear, usable digital products for over eight years — for fintech, government and e-commerce teams across the Gulf.
Good design starts with understanding people, so I spend a lot of time on research and interviews before drawing a single screen. I especially love building design systems that work beautifully right-to-left.
(This is a demo site on Hawiya — the person and details are fictional.)
Experience
-
2021 Present
Design Lead
Nakhla Tech — Dubai
Leading a team of six designers on a banking app used by 1M+ customers. We launched a bilingual design system now used by four product squads.
-
2018 2021
Senior UI Designer
Sarab Digital Agency — Riyadh
Designed websites and online stores for 30+ clients in Saudi Arabia and the UAE, from concept to launch.
-
2016 2018
UI Designer
Wasl Government Services
Redesigned 12 e-government services; task completion rose by 35%.
My work
YouTube
A banking app for a new generation
How we redesigned an entire banking app in six months. We started with more than thirty customer interviews, then built a prototype and test... Read more
Brand identity for Al Fanar Coffee
A complete identity for a specialty café in Dubai: logo, colours, menus and the online ordering experience. The logo was inspired by the old... Read more
Vimeo
Photography
A weekend hobby: workspaces, everyday objects and natural light. Read more